The highly successful airline “affinity” programs were first launched in 1981 by American Airlines. The the new award program was named American AAdvantage. It quickly became apparent the immediate influence such programs had in establishing customer loyalty and marketing data that ALL airlines had to develop their own programs or quickly join an alliance to be a player. MANY well known air carriers that were NOT as effective in developing the marketing strategies of a “frequent flyer” program would go the way of the Dodo bird and become extinct – Pam Am – TWA – Northwest Airlines – Continental.

Star Alliance

Program Partnerships

ONEWORLD

North America

 Canada

 Mexico

 United States

Central America & Caribbean Region

 Bahamas

 Cayman Islands

 Costa Rica

 El Salvador

 Guadeloupe

 Guatemala

 Honduras

 Jamaica

 Panama

 Puerto Rico

 Trinidad and Tobago

South America

 Argentina

 Brazil

 Chile

 Colombia

 Ecuador

 Paraguay

 Peru

 Venezuela

SKYTEAM

Europe

 Austria

 Belarus

 Belgium

 Bulgaria

 Croatia

 Czech Republic

 Denmark

 Estonia

 Faroe Islands

 Finland

 France

 Germany

 Greece

 Hungary

 Iceland

 Ireland

 Italy

 Latvia

 Luxembourg

 Malta

 Moldova

 Montenegro

 Netherlands

 Norway

 Poland

 Portugal

 Romania

 Russia

 Serbia

 Slovenia

 Spain

 Sweden

  Switzerland

 Ukraine

 United Kingdom

Middle East

 Afghanistan

 Azerbaijan

 Bahrain

 Egypt

 Iran

 Israel

 Jordan

 Kuwait

 Lebanon

 Oman

 Qatar

 Saudi Arabia

 Syria

 Turkey

 United Arab Emirates

 Yemen

Asia

 Bangladesh

 Bhutan

 Brunei

 People’s Republic of China

 Hong Kong

 India

 Indonesia

 Japan

 Kazakhstan

 Kyrgyzstan

 Laos

 Macau

 Malaysia

 Mongolia

 Myanmar

 Philippines

 Pakistan

 Singapore

 South Korea

 Sri Lanka

 Taiwan

 Thailand

 Uzbekistan

 Vietnam

Africa

 Algeria

 Ethiopia

 Ivory Coast

 Kenya[edit]

 Libya

 Madagascar

 Mauritius

 Morocco

 Mozambique

Namibia

 Réunion

 Rwanda

 Seychelles

 South Africa

 Tanzania

 Togo

 Tunisia

 Zimbabwe

Oceania

 Australia

 Fiji

 French Polynesia

 New Caledonia

 New Zealand

Papua New Guinea

 Samoa

 Solomon Islands

 Vanuatu

Airline Alliances